Keywords: Artisanal branding
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Case Studies
Emerald Emerging Markets Case Studies 1–14.
Published: 10 June 2025
...Himanshu Chauhan; Priyanka Panday; Raghav Upadhyai; Gargi Pant Shukla Learning outcomes This case highlights the importance of adaptability and innovation in sustaining business growth. It emphasizes how resilience and strategic flexibility help maintain a handcrafted, artisanal brand amid growing...

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