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Keywords: Automobile industry
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–12.
Published: 28 June 2013
...) and HMIL to retain their customers in order to maintain their market share. Nalin Kapoor, General Manager (Sales & Marketing) was contemplating the marketing strategies he could use to counter the stiff competition. Customer retention was one of the major problems in the automobile industry...
Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–7.
Published: 17 October 2012
... Corporate strategy Decision making Automobile industry In 28 March 2010, China's tenth largest automobile manufacturer Geely Group announced It had completed the acquisition of the luxury car brand, Volvo, including100 percent of the shareholding and the relevant assets. With a transaction value...
