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Keywords: Automobile industry
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–12.
Published: 28 June 2013
...) and HMIL to retain their customers in order to maintain their market share. Nalin Kapoor, General Manager (Sales & Marketing) was contemplating the marketing strategies he could use to counter the stiff competition. Customer retention was one of the major problems in the automobile industry...
Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–7.
Published: 17 October 2012
...@soton.ac.uk © Emerald Group Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Acquisitions and mergers Emerging markets Strategy Marketing China Corporate strategy Decision making Automobile industry In 28 March 2010, China's tenth largest...
