Keywords: Automotive industry
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Case Studies
Emerald Emerging Markets Case Studies 1–6.
Published: 19 April 2013
... Emerging markets Company performance Automotive industry The JV between Fiat and Tata Motors is a failure and the company is asking the dealers to change their marketing approach thereby putting up a different retail selling space and human resource for Fiat cars. However, the dealer has...
Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 19 October 2012
... and reached a quarterly loss of $15.5 billion in 2008, the third-biggest in the company's history. Leadership Change management Globalization Poland Knowledge transfer Quality Automotive industry Organizational culture Staff training and development It was a nice sunny morning in Zurich...
Case Studies
Emerald Emerging Markets Case Studies 1–17.
Published: 01 October 2011
... China Automotive industry Industry analysis Joint ventures Consolidation February 2011 proved to a good month for automakers. In the USA, General Motors (GM) sold more than 200,000 passenger vehicles, a 46 percent improvement from the same month a year earlier. Toyota's sales rose over 40...
Case Studies
Emerald Emerging Markets Case Studies 1–15.
Published: 01 January 2011
... Emerald Group Publishing Limited Licensed re-use rights only Business performance Automotive industry India On a warm morning of March 2009 in New Delhi, Mr Karl Slym, was preparing for the busy day ahead. Over the breakfast, he had quick glance over the headlines in Times of India...

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