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Keywords: Ayurveda
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Case Studies
Emerald Emerging Markets Case Studies 1–19.
Published: 18 December 2025
.... (Baidyanath, 2025 ). Vicco laboratories was one of the Indian Ayurveda companies that started its journey and was famous for being the maker of “Vicco Vajradanti” and many other popular brands (Vicco Laboratories, 2025). Zandu (now Emami) had both manufacturing and marketing...
Case Studies
Emerald Emerging Markets Case Studies 1–29.
Published: 29 November 2016
...R. Srinivasan Subject area Competitive strategy. Study level/applicability Post-Graduate (MBA/Doctoral) level courses. Case overview This paper aims to examine the evolution of Himalaya Drug Company (hereinafter referred to as Himalaya), an Ayurveda-based pharmaceutical-wellness company...
Case Studies
Emerald Emerging Markets Case Studies 1–10.
Published: 19 April 2013
... by being a successful entrepreneur. Steered by this intent, he established a pharmaceutical company with the name of Ayuvayur Pharmaceuticals. The challenge was to establish an innovative Ayurveda-based pharmaceutical products-based firm and to build a leading business empire with a customer focus...

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