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Keywords: B2B e-commerce
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Case Studies
Corporate new venture development at Dahan Tricom: the case of a new B2B e-commerce business
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–23.
Published: 16 December 2022
... business. Furthermore, the emerging B2B e-commerce industry was very different from the traditional business in that the former mainly targeted corporate clients and the latter targeted individual customers in the B2C industry. This case examined the critical decisions that Xiaofen Huang, the CEO of Dahan...
