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Keywords: Baby Dreams
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Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 29 April 2016
... pushed her to think about the effectiveness of her pricing. All together, Nora owned three Baby Dreams’ outlets. However, due to poor sales, she had to shut down two outlets in 2013. For the last outlet, she had to take an immediate decision in terms of pricing, as the start-up money was depleting...

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