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Keywords: Benchmarking
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Case Studies
Emerald Emerging Markets Case Studies 1–28.
Published: 17 June 2025
... the user stories, voice of customer and competitor benchmarking for the creation of minimum viable product. To devise the Blue Ocean Strategy for the digital products. To develop the plan for the minimum viable product. Case overview/synopsis This case is about a fintech firm, Dinero...
Case Studies
Emerald Emerging Markets Case Studies 1–26.
Published: 23 August 2018
... manufacturing perspective to a market orientation perspective and, hence, may add value as an add-on case in a Strategic Marketing course. The case also covers the topic of benchmarking which may be of use in an Operations Management course. Case overview DJSL Ltd. is the largest engineering...

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