... markets, developing new services or enhancing existing offerings (LO2); Propose strategies for redefining a brand identity to create differentiation and deliver greater value in a competitive market (LO3); Develop a brand identity strategy that enhances visibility, fosters stronger client...

... touch and craftsmanship that have defined her brand. As demand outpaces supply and customer dissatisfaction grows, Mutneja must evaluate whether expanding her product line or increasing production would dilute Hathkargha’s unique brand identity. The case explores the tension between scarcity-driven...

... Brand image Brand identity Vivek was committed to taking forward the founding values and principles of the company, which were its corporate social responsibility (CSR) orientation, quality products and a premium offering. However, in September, 2019, Vivek faced a dilemma. Lawrence & Mayo...

... The case study discusses a brand identity and brand management problem facing the Founder of Habiba Community, Maged El Said. Habiba Community is an initiative focusing on sustainability and giving back to community. Many foundations were established under Habiba Community, such as its beach lodge, organic...