Keywords: Brand image in tourism
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Case Studies
Emerald Emerging Markets Case Studies 1–21.
Published: 23 April 2024
... the homestay concept just like big hotel chains. Brand image in tourism Eco-tourism Hospitality industry Service management Sustainability Tourist behaviour The family personally attended to every guest, ensuring a warm and welcoming atmosphere. They strived to create a homely environment...
Case Studies
Emerald Emerging Markets Case Studies 1–20.
Published: 19 September 2019
... © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Brand management/equity Marketing Sustainability Brand image in tourism Marketing communication Branding Brand identity Eco-branding Eco-labelling Family business brand Organic farming...

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