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Keywords: Brand loyalty
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Case Studies
It's not just a cup of “tea”: building consumer brand relationship
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–16.
Published: 24 September 2015
...Renuka Kamath; Ashita Aggarwal Subject area Marketing management, brand management, brand loyalty, brand consumer behavior. Study level/applicability MBA program or the Executive Education program. Case overview Anubhav Jain, Marketing Head of Digamber Industries, is concerned about...
