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Keywords: Branding strategy
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 18 November 2025
...Dila Maghrifani Learning outcomes Upon completing this case study, students will be able to analyze strategic decision-making in small and medium enterprises (SMEs) undergoing digital and structural transformation; evaluate the effectiveness of multi-brand versus corporate branding strategies...
