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Case Studies
Emerald Emerging Markets Case Studies 1–26.
Published: 06 January 2023
... and bricks and clicks model Market segmentation/target markets Value creation Entrepreneurship Marketing Business formation/start ups Rijin John, the curator of conventroad.com, was riding the metro through Kochi [ 1 ] in the middle of a heatwave in March 2019. He was considering his model...
Case Studies
Emerald Emerging Markets Case Studies 1–17.
Published: 13 October 2022
... an undisclosed amount in seed funding led by family members of Murugappa, A.V. Thomas and Thiagraja groups. They were also in talks with Ola, Stellaris Venture Partners and Matrix Partners for fresh investments. Marketing Competitive strategy Entrepreneurship Business formation/start ups Tazzo...
Case Studies
Emerald Emerging Markets Case Studies 1–18.
Published: 09 December 2021
... Entrepreneurship Business formation/start ups Isa Nsereko can be contacted at: insereko@mubs.ac.ug It was a rainy morning in 2002 in a small suburb of Kampala in Uganda when Moses Musaazi, a then lecturer of Makerere University, saw a lonely young girl dressed in school uniform, squatting...
Case Studies
Emerald Emerging Markets Case Studies 1–24.
Published: 02 December 2021
... 2021 Emerald Publishing Limited Licensed re-use rights only Entrepreneurial skills Entrepreneurship Business formation/start ups Environmental issues It was 01 May 2020, when Ms Jheel Jain received a call from her childhood friend and business partner Ms Achal Shah to discuss...
Case Studies
Emerald Emerging Markets Case Studies 1–14.
Published: 09 July 2020
... retention Entrepreneurship Salesforce Business formation/start ups Marketing It was early morning on September 1, 2019, in the Mumbai suburb of Bhandup when Pravin Sankpal, the Business Manager of Experten Office Supplies Pvt. Ltd. (EXOS), called up Upasana Sanjay Kumar, the Director of EXOS...
Case Studies
Emerald Emerging Markets Case Studies 1–23.
Published: 06 December 2019
... blog announcing the software, he received numerous requests to extend the solution to other operating systems and portable devices. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Joint ventures/strategic alliances Strategy Business formation...
Case Studies
Emerald Emerging Markets Case Studies 1–27.
Published: 25 November 2019
... Business formation/start ups March 10, 2015 was not a regular day at Mejor en Bici (in English: Better by Bike). Its founding partners, Diego Ospina and Ricardo Arango, had met to review the 2014 financial statements and were very concerned about the figures, especially since the profit achieved...
Case Studies
Emerald Emerging Markets Case Studies 1–21.
Published: 13 September 2019
... Entrepreneurship Business Formation/Start ups Venture planning Institutional voids Emerging markets It was a sultry starry night meeting in December 2016, the cofounders of freshfruggies, a hyperlocal ecommerce start-up company, decided to shut down its operations. The project which was planned a year...
Case Studies
Emerald Emerging Markets Case Studies 1–9.
Published: 06 August 2019
.... Strategy Marketing Business formation/start ups Disruptive technologies Shared economy Business model Strategy Emerging market Alon Lits was in his office in Johannesburg preparing his annual report to Uber head office for 2017. As general manager for Uber Sub-Saharan Africa, he was responsible...
Case Studies
Case Studies
Emerald Emerging Markets Case Studies 1–20.
Published: 20 June 2018
... of the capital of India – Delhi – would be required for disposal. Entrepreneurship Strategy Social enterprise Entrepreneurial skills Business formation/start ups It is the summer of 2015. A group of friends in their early youth have formed a group to use their spare time at weekends to develop...
Case Studies
Emerald Emerging Markets Case Studies 1–25.
Published: 20 June 2018
... for face-lifting aspects of their business model, particularly on the face of the entry of this new competitor. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Strategy Business formation/start ups Financing/borrowing Business climate/policy...
Case Studies
Emerald Emerging Markets Case Studies 1–18.
Published: 19 June 2018
... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Innovation Corporate strategy Luxury fashion Marketing strategy/methods Business formation/start ups Online shopping/electronic commerce Javed, Ravi and Dibin, the founding trio of Hashboosh.com had started...
Case Studies
Emerald Emerging Markets Case Studies 1–28.
Published: 27 March 2018
... Volunteer/people management Business formation/start ups Standing in the midst of families, friends and people of all ages strolling on Bandra’s busy boardwalk, Carter Road, Charlene and Kavita were trying to sell baked goodies to raise funds for a rural woman in Karnataka. Milaap, a crowd funding...
Case Studies
Emerald Emerging Markets Case Studies 1–25.
Published: 09 January 2017
... login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 3: Entrepreneurship. © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed reuse rights only Entrepreneurship Entrepreneurial skills Business formation/start ups...

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