... is the corresponding author and can be contacted at: gnana@ceibs.edu © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Entrepreneurship Ownership structure Business expansion Scaling up Small business finance Mabel Simpson sat back heavily...

...) Business expansion Business model Target market selection Warranty service Cooperative business model Value proposition Service systems India Warranties Consumer protection Mr Sayantan Nandi, Sr Vice President and Business Head of HCL Care, had to decide the market entry strategy...