Keywords: Business formation
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Case Studies
Emerald Emerging Markets Case Studies 1–8.
Published: 13 February 2026
... for long-term, experience-driven growth, prioritizing sustainable expansion over rapid but unstable scaling. Between 2022 and 2025, Nothing Before Coffee experienced steady expansion, driven by strategic funding, evolving business formats and an increasing geographic footprint. As a part, franchised...
Case Studies
Emerald Emerging Markets Case Studies 1–11.
Published: 18 November 2025
... and trust rather than marketing budgets alone. Entrepreneurship Entrepreneurial traits Risk management Social capital Business plan Business formation Risk management Entrepreneurial skills Rajat started his first venture on December 16, 2019, which was a bakery shop in the vicinity...
Case Studies
Emerald Emerging Markets Case Studies 1–23.
Published: 20 October 2022
... process management Business formation “It was time to make a significant decision for our company in order to protect our identity. The business had become increasingly difficult, and partners were pressuring to increase income even if it meant changing the original business plan,” as Peter Kamal...
Case Studies
Emerald Emerging Markets Case Studies 1–18.
Published: 28 September 2016
...: Entrepreneurship. © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Mamour Ndour can be contacted at: ndour.mamour1@ugb.edu.sn Innovation Food marketing Social entrepreneurship Business formation Environment and society Environmental...
Case Studies
Emerald Emerging Markets Case Studies 1–10.
Published: 28 June 2013
... only Entrepreneurs Entrepreneurship Restaurants Business SWOT analysis Business enterprise Food service India Business formation It was 6:30 p.m. on May 2, 2010. The 24 year old Shrey Gupta, co-owner of “After 12” looked tired as he sat in his arm chair sipping a cup of coffee...
Case Studies
Emerald Emerging Markets Case Studies 1–9.
Published: 28 June 2013
... of promotions Marketing metrics Business turnaround Business formation India Management effectiveness On the hot sunny morning of 1 June 2012, Nikhil was engrossed in evaluating the efficacy of promotional schemes that had been adopted by him since July 2011 for his newly acquired venture “Ocean World...
Case Studies
Emerald Emerging Markets Case Studies 1–6.
Published: 24 May 2013
... 2013 Emerald Group Publishing Limited Licensed re-use rights only Break-even analysis Market analysis Competition Entrepreneurs India Small enterprises Business formation Product launch There is an opportunity to tap consumers who cannot afford an electric stove ($550) or a high...
Case Studies
Emerald Emerging Markets Case Studies 1–9.
Published: 17 October 2012
...@uth.tmc.edu © Emerald Group Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Business model Agricultural industrialization Entrepreneurship Integrated solutions Modelling China Business enterprise Business formation Emerging markets Sijie Liu...
Case Studies
Emerald Emerging Markets Case Studies 1–16.
Published: 10 August 2012
... management Indian start-up India Business formation Vikas Jha, the young executive producer and CEO of Magic Films, an Indian startup, was already looking more than 60 years old. Today, at 29, he was an unusually tired and exhausted man. More than that, he was a man who was clueless about...
Case Studies

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