...Avil Saldanha; Olvin Veigas; Rekha Aranha Learning outcomes After completion of the case study, the students will be able to critically analyze the business model of Desiri Naturals, analyze the pricing strategy of Desiri Naturals, examine the importance of experiential marketing in the success...

... and expansion; designing a framework for scaling up; and using the business model canvas. Case overview/synopsis Mr Sreeram established Eruvaka Technologies in Vijayawada, Andhra Pradesh (India), in 2015 to provide products and services related to aquaculture. The company was founded with the goal...

... commerce Corporate strategy E-commerce Entrepreneurship Retailing Social media strategy Small businesses Business model Strategy Online retail Social media Technology After receiving a fund of US$300m in April 2021, Vidit Aatrey, co-founder and chief executive officer, and Sanjeev Barnwal...

... the participants to understand and analyse two distinct business models, the bricks and clicks model and an online aggregator model and evaluate them using a visual business tool like the business model canvas (BMC). Thus, the case helps the participants to:▪ Analyse the customer segments and demand.▪ Apply...

...Ya-Hsueh Chuang; Tsan-Ching Kang; Wen-Ching Chang; Po-Ju Chen Learning outcomes By the end of this session, students should be able to: explain what a business model is; summarize the case firm’s business strategy using the elements of business model canvas proposed by Alexander Osterwalder...

...; a start-up’s challenges in identifying the business model. What was the real pain point (problem identification)? Did the solution meet market expectations (solution quality)?; consumers’ usual social habits. How do people’s habits hinder a product’s survival in the market? Why do consumers continue...

... economy” or “collaborative consumption” business model, which has disrupted the status quo of the taxi industry around the world. Uber was launched in South Africa in 2013, creating many job opportunities but causing much reaction from the taxi industry and the authorities. Complexity academic level...

... scholarly journal publishing models, the current crisis in scholarly journal publishing and how Medknow, a disruptive business model innovation, would address these issues. Besides, the case illustrates how Medknow created a sustainable “for-profit” alternative to the prevailing not-for-profit models...

... Musoni Kenya is a Kenyan microfinance institution (MFI) whose idea was conceived in The Netherlands. The Musoni business model is ICT-enabled, 100 percent mobile based, virtually paperless, and runs on an ICT platform housed in Musoni BV in Amsterdam, The Netherlands. It is built on tested mobile...

... clients' IT spending and introduced severe price-based competition in the market. Infosys' business model operated on charging price premium from clients, and the company never compromised on its margins. The company was forced to revaluate, as outsourcing, the main revenue earner for Infosys...

.... The case discusses the motivation to start a new venture. The thrust of the case lies in learning how to develop and operate unique business model. The case is written at the time when the company is in its establishment stage. The case elucidates the potential in the food industry especially fruit juices...

...Zheng Wang; Guiping Lin Subject area Start-ups in emerging markets, entrepreneurship, business models and strategy. Study level/applicability The case is suitable for MBA and EMBA graduate and undergraduate students in strategic management, finance and the relevant areas. Case overview...

...Jaydeep Mukherjee Subject area Marketing strategy, Decision making, After sales servicing. Study level/applicability As part of a core marketing course; at post graduate level; marketing strategy courses where competition and co-operation business models are explored. Case overview...