...Vinita Krishna; Vijayta Fulzele Learning outcomes The primary purpose of the case is to enable students to learn how firms should re-strategize their businesses during crises and adopt measures for business transformation in the context of China, a major emerging market for Volkswagen (VW...

...; financial and other recognizable information to protect confidentiality. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Brand identity Rebranding strategy Competitive differentiation Business transformation Market...

... Corporate growth Corporate culture Business transformation Ecosystem Business growth Change management Strategic management By 2021, the logistics company Ekol Ukraine successfully finished the first stage of its transformation. It transitioned from an outsourcing business model to a logistics...

...Asha Kaul; Vidhi Chaudhri Subject area Business transformation processes, change management and business strategy. Study level/applicability The case can be used to study business transformation processes and would be relevant for courses on change management and business strategy. It shouldbe...