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Keywords: Buyer behaviour
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 10 October 2013
... Distribution channels Buyer behaviour Government policy Product portfolio Household appliances Rural markets The purpose of Brave's trip to Jinjia was to study the sales and growth potential of the rural market and to understand the characteristics of the buying behavior of local consumers...
