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Keywords: Buyer-seller relationships
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 13 August 2012
...Javier Jorge O. Silva; Fernando Zerboni; Maricruz Prado; Natalia Moscardi Subject area This case illustrates the differences between customers and the occasions when conditions change and buyer-seller relationships fail. The key issue is to find ways to anticipate this problem with other clients...
Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–11.
Published: 09 March 2012
... Kumar an executive in marketing department with an experience of four years in HHEC opened up: International business Export marketing Handlooms Handicraft Buyer retention Trading Buyer-seller relationships Master Looms used to import a lot of carpets from HHEC. Keeping in mind...
