... materials teaching notes are available for educators only. Subject code CSS 8: Marketing Bikramjit Rishi can be contacted at: drbikramrishi@gmail.com © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Crisis communication...

...Caren Brenda Scheepers; Michele Ruiters; Morris Mthombeni Learning outcomes The learning outcomes of this study are as follows: 1. comprehending foundational dimensions of brand equity and criteria to compare the use of traditional and new media in leading brand communication appropriateness...

...Anne Christine Wanjiru Kabui Subject area Management. Study level/applicability Undergraduate and Post Graduate. Case overview Communication is a critical function of management, as it allows all stakeholders in an organization effectively and appropriately express their views in turn...

.... IER main offices worldwide © Emerald Group Publishing Limited 2015 Emerald Group Publishing Limited Licensed re-use rights only Communication Negotiation Cross-cultural management Lionel Thibaud, the General Manager, Impression et Enregistrement des Résultats (IER) -Middle East...

...Kwabena Frimpong Subject area Marketing Strategy and Marketing Management. It can also be used to illustrate the application of specific concepts and frameworks, such as “revenue (demand/Capacity) management” in services marketing and “Integrated Marketing Communication” under marketing...

...Tanvi Gautam Subject area Leadership, human resource management, crisis management, change management and communication. Study level/applicability Executive education; postgraduate; undergraduate. Case overview This case study describes the collapse of Satyam, a leading IT industry service...

... for access. Suma Damodaran can be contacted at: suma@xlri.ac.in © Emerald Group Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Structure-conduct-performance framework Porter's five-force model Competitive strategy Television Communication India...

...Asha Kaul Subject area The case is positioned in the domain of building, managing and communicating corporate reputation. It discusses the entry of Lenovo in the Indian market where the company faced reputational challenges. Definition of a corporate reputation strategy which was aligned...