... joints. Entrepreneurship Crisis communication Marketing and hospitality industry Strategy management Marketing Communication Marketing strategy Hospitality industry Kelvin (founder of Haikou), an independent and ambitious restaurateur, was sitting in his V café in Citraland township...

...Caren Brenda Scheepers; Michele Ruiters; Morris Mthombeni Learning outcomes The learning outcomes of this study are as follows: 1. comprehending foundational dimensions of brand equity and criteria to compare the use of traditional and new media in leading brand communication appropriateness...

...Anne Christine Wanjiru Kabui Subject area Management. Study level/applicability Undergraduate and Post Graduate. Case overview Communication is a critical function of management, as it allows all stakeholders in an organization effectively and appropriately express their views in turn...

... Communication Negotiation Cross-cultural management Lionel Thibaud, the General Manager, Impression et Enregistrement des Résultats (IER) -Middle East, thought about achievements and challenges faced by the company within the Middle East region over the past four years in relation to various cross...

...Kwabena Frimpong Subject area Marketing Strategy and Marketing Management. It can also be used to illustrate the application of specific concepts and frameworks, such as “revenue (demand/Capacity) management” in services marketing and “Integrated Marketing Communication” under marketing...

...Tanvi Gautam Subject area Leadership, human resource management, crisis management, change management and communication. Study level/applicability Executive education; postgraduate; undergraduate. Case overview This case study describes the collapse of Satyam, a leading IT industry service...

... disturbances like rain or snow. Unlike DTH, digital cable allows two-way communication and can be used for voice and data services. A significant added advantage of the digital system over the analog system is that, in the former, it is possible to identify the specific viewer-receiver of content...

...Asha Kaul Subject area The case is positioned in the domain of building, managing and communicating corporate reputation. It discusses the entry of Lenovo in the Indian market where the company faced reputational challenges. Definition of a corporate reputation strategy which was aligned...