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Keywords: Conjoint analysis
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–34.
Published: 20 September 2024
... Qualitative market research Conjoint analysis New product development Entrepreneurship Quantitative marketing research During July 2023, Preedha Vinchit, product marketer for translational research projects at the Thani Food Institute (TFI) [ 1 ], skimmed through the home-use tests for the condiment...
