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Keywords: Consumer attitude
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 10 December 2025
...Vinita Srivastava; Vineeth K. Menon; Vivekanandan I. Learning outcomes The primary objectives of the case are to enable participants to: Understand the forces working in the electric vehicle ( EV ) industry Understand the strategies to influence consumer attitude towards an innovative...
