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Keywords: Cooperative business model
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Case Studies
HCL Care: harnessing the out of warranty ICT service market
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–15.
Published: 26 September 2012
... available to segment the market and selecting the target market; developing a positioning platform and developing the market strategy; and choosing between competition versus cooperative business models. Supplementary materials Teaching notes are available. Consult the librarian for access. Jaydeep...
