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Keywords: Counterfeiting
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–15.
Published: 01 July 2011
...Sonal Sisodia; Nimit Chowdhary Subject area Pharmaceutical marketing, brand protection. Study level/applicability It could be used with the pharmaceutical marketing students and MBA students for analysing counterfeit medicines' menace in developing countries and positioning of a disruptive...
