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Case Studies
AIESEC: the Experience Pakistan challenge
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–16.
Published: 19 February 2014
... to request teaching notes. Pakistan AIESEC Country branding After announcing her plan to relaunch “Experience Pakistan” at an AIESEC national conference in Lahore in November 2010, Meg Lyons, the Vice President (VP) of AIESEC Pakistan's Talent Management and Communications, was eager to make...
