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Keywords: Cultural adaptation
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–16.
Published: 10 June 2016
... Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Cultural adaptation Global brands International marketing strategies Humayun Farooq is the new brand manager for Veet, a hair-removing cream targeting females in Pakistan. Although introduced in Pakistan...
