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Keywords: Cultural branding
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 18 November 2025
..., international business, digital business and SME development. It is also suitable for Master of Business Administration participants and executive learners with interests in emerging markets, cultural branding and global growth strategies. This case study is particularly relevant for modules on brand strategy...
