... valuable insights into customer preferences, enhance brand visibility and foster direct customer engagement. Offline channels might also enable Yashram Lifestyle to better understand the market dynamics and further drive product innovation. However, owing to the associated costs, logistics and potential...

... Social media Customer engagement Chumbak Social media marketing “Hi Vivek, Your company ‘Chumbak’ has been selected, and you’d be one amongst the three firms worldwide that will be a part of the Google case study!” This was the email that husband and wife team Vivek and Shubhra Chadda...