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Keywords: Customer insight analysis
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Case Studies
Air India: navigating the challenge of customer experience
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–19.
Published: 10 March 2026
... Customer loyalty Customer insight analysis © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making...
Case Studies
Launch of minimum viable product at Dinero
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–28.
Published: 17 June 2025
... © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Product attributes Product management Competitive advantage Benchmarking Customer insight analysis Market research The investing pattern of Indians was also changing due to the emergence...
Case Studies
Racing to stand out: the positioning dilemma of a new premium motorbike in emerging market
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–25.
Published: 12 June 2025
... at: r.raghuram@spjimr.org © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Product positioning Market research Customer insight analysis Digital marketing Priya Raj was studying the request for information document from TMY, even though she had...
Case Studies
Stones2Milestones fREADom: building the English operating system (OS) for the world
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–33.
Published: 07 February 2025
... and engagement, live classes and reading experience and content – remain as relevant even to this day. Blended learning Customer insight analysis E-commerce Entrepreneurship “For three years, we had projects organized around S2M in my MBA class. Stanford students made recommendations...
Includes: Supplementary data
Case Studies
JML’s “Callisto Lite”: is the brand extension a problem or the product itself?
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–17.
Published: 24 November 2022
...). Based on duty cycle (travel distance, passenger load and terrain), buses could be broadly defined as: Brand management Marketing Customer insight analysis light duty bus used for short trips, rated load and city travel; medium duty bus – short trips, overload and city travel...
Case Studies
Responding to 4G telecom pricing war: ignore, accommodate or retaliate
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–23.
Published: 26 June 2018
... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Mukesh Ambani, Owner of Jio and CMD, RIL (Business Line, 2016). Marketing Competitive strategy Promotion Pricing Customer insight analysis From the 5th of September, India will change forever. Jio’s...
