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Keywords: Customer journey mapping
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–19.
Published: 14 October 2025
...Sapna Popli; Pragya Mehta; Sapna Tyagi Learning outcomes Upon completion of this case study, students will be able to describe the core tenets of customer experience, the customer journey and touchpoints; create customer journey maps incorporating emotional mapping; explain the importance...
