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Keywords: Customer lifetime value
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Case Studies
AFP Innova: competing in a tender for new affiliates
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–8.
Published: 26 September 2012
...Pablo Farías Subject area The concepts of customer lifetime value (CLV) and customer equity (CE). Study level/applicability BA, MBA, MSc courses: customer equity, marketing metrics, marketing plan, marketing research. Because students are asked to complete a customer lifetime value analysis...
