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Case Studies

Vrundavan sales corporation (VSC) – profiling target customers

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Pritha Gawande, Niyati Patel, Anupama Chirag Dave
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–29.
https://doi.org/10.1108/EEMCS-07-2024-0308
Published: 04 June 2025
...Pritha Gawande; Niyati Patel; Anupama Chirag Dave Learning outcomes Concept of customer profiling/segmentation and its application for marketing decision making. Learning the concept of recency, frequency and monetary (RFM) and applying RFM analysis for customer segmentation. Understanding...
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Case Studies

Mobile marketing at Telenor Pakistan – a MAD strategy?

Available to Purchase
Yasmin Malik
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–14.
https://doi.org/10.1108/20450621211214478
Published: 09 March 2012
... Group Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Mobile marketing Opt-in Customer profiling Pakistan Telenor Pakistan is 100 per cent owned by the Telenor Group, an international provider of high-quality mobile telephony services in 14...
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