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Keywords: Customer profiling
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–29.
Published: 04 June 2025
...Pritha Gawande; Niyati Patel; Anupama Chirag Dave Learning outcomes Concept of customer profiling/segmentation and its application for marketing decision making. Learning the concept of recency, frequency and monetary (RFM) and applying RFM analysis for customer segmentation. Understanding...
Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–14.
Published: 09 March 2012
.... Yasmin Malik can be contacted at: ymalik@iba.edu.pk © Emerald Group Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Mobile marketing Opt-in Customer profiling Pakistan Towards the end of 2010, Amer Ishtiaq, Manager Channels and third-party...
