... Publishing Limited Licensed re-use rights only Customer relationship management Customer satisfaction Services marketing Hotel management Hospitality industry There are many other Riads in Marrakech that are better placed and much nicer, clean, and well maintained, at the same price...

... 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Customer relationship management Digital Marketing Internet marketing Food marketing On a sunny afternoon of September 10th, 2023, at Mumbai (India), Jaydeep Barman, the co-founder and CEO...

... as decision-making influencers is an interesting aspect stemming from their role in facilitating the purchase. Complexity academic level This case study is suitable for PG students studying marketing, customer relationship management and B2B marketing. Supplementary materials Teaching notes...

... Expectation–confirmation theory Customer satisfaction Customer relationship management Customer service Services marketing Customer loyalty Customer insight analysis In December 2023, Air India started to roll out its contemporary global brand identity that centred around the “Vista”, the logo icon...

... contrast to a typical EV owner’s profile, who as an early adopter had consciously invested in a vehicle that was at least 30% more expensive than a traditional fossil fuel car. B2B marketing Marketing strategy Entrepreneurship Customer relationship management Services marketing Sustainability e...

... but was denied the privilege. Crisis management Customer relationship management Employee attitudes Employee behaviour Marketing Service management Air India pee-gate SOP Customer experience Aviation industry Reputation risk management On 26 November 2022, Campbell Wilson, chief executive...

... feedback for their stays (Exhibits 1 and 2). Digital marketing Business model canvas Search engine optimization Search engine marketing Sustainable tourism Content Customer relationship management Direct marketing Strategy On 15 October 2022, Prerna Prasad was on the way...

... Publishing Limited Licensed re-use rights only Marketing strategy B2B marketing Social media strategy Product development Customer relationship management Influencer marketing Technology start-up Business strategy Solutions selling After concluding the monthly review with her fellow...

... native to this state. Entrepreneurship Consumer behaviour Customer satisfaction Customer relationship management Consumer food purchasing Customer loyalty In early 2021, 39 Bakers, a leading bakery brand located in the Indian state of Jammu and Kashmir, witnessed a steep decline...

... Customer relationship management It was a cloudy day in late April 2020 and Leo Shoudong Pan, the founder and CEO of Yun Dong Jia Technologies Co Ltd (YDJ), was fidgeting with his phone at home in Shenzhen, South China. With the motto “Making it easy to open stores anywhere”, YDJ developed and sold...

...). Tulsi Jayakumar can be contacted at: Tulsi.jayakumar@spjimr.org © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Corporate communications Family firms Customer relationship management In August 2019, Ramesh Gandhi, the proprietor...

..., thus increasing the rate of product substitution and pricing sensitivities. Geoff Bick can be contacted at: geoff.bick@gsb.uct.ac.za © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Marketing Strategy Customer relationship management...

... deadlines, he had a flashback of his whole entrepreneurial journey to consider any other viable options during the lockdown. Shall he be able to survive the COVID-19 effects? Shall he be able to continue his entrepreneurial journey? Small businesses Entrepreneurship Customer relationship management...

.... The selection of the milk supplier or brand was decided by the head of household, who considered the health and wellness of family, along with relationship with the supplier and prices offered by other suppliers offering other options. Marketing Customer relationship management Services marketing...

... 5: International Business. Praveen Gupta can be contacted at: praveengupta@lbsim.ac.in © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Competitive strategy Customer relationship management Global marketing strategy International market...

.... Project management Technology transfer IT strategy Customer relationship management Business process improvement © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only In any dynamic information technology environment, researchers can use the theory...

... code CSS: 3: Entrepreneurship. Marketing Fitness Customer relationship management Mukesh and Naina, owners of “Fit in” fitness point, were assessing the results of their recent customer-centric marketing initiatives, which were astounding. They, of course, were elated at the individual...

... to differentiate Ariika from other competitors in the market. IT strategy Entrepreneurship Customer relationship management Marketing strategy/methods Entrepreneurship Information and communication technology Internet Online marketing Strategic analysis Hassan Arslan, CEO of Ariika – AR Group...

... of the course and course instructor. Some of the course angles are as follows: sales promotion, customer relationship management (CRM), channel sales, international marketing and branding. Study level/applicability The case is suited to many courses including online formats and executive training workshops...

...Rik Paul; Debapratim Purkayastha Subject area Marketing management, services marketing, customer relationship management and strategic marketing management. Study level/applicability This case can be taught effectively to MBA/MS students. Case overview Hyundai Motor India Ltd (HMIL...