... the concept of target marketing and its importance in customer retention. Curation of marketing activities for identified customer segments. Case overview/synopsis Vrundavan Sales Corporation (VSC), Rajkot, a trading business dealing in agricultural machinery, was established in Rajkot, Gujarat...

... overview/synopsis The case deals with a typical challenge of periodical delivery systems, in this case specifically of The Topical, an Indian periodical. The service manager of the company, Sara Jindal, recognized a problem with customer retention. She explored the causes and found...

... Customer equity Customer lifetime value Pensions industry Customer retention Customer loyalty Financial management Finance and accounting In early 2009, Daniel Ugarte wondered if it was finally the right time for his firm, Innova, to enter the pension industry. Ugarte was asked by the board...