Keywords: Customer satisfaction
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Case Studies
Case Studies
Emerald Emerging Markets Case Studies 1–19.
Published: 14 October 2025
... of social media listening, response and service recovery; apply social media analytics in enhancing customer experience; apply the expectation–confirmation paradigm to explain customer satisfaction, dissatisfaction and intention to reuse; and analyse the implications of customer expectations and perceptions...
Case Studies
Emerald Emerging Markets Case Studies 1–14.
Published: 10 June 2025
...” and “effort of the weaver” on each piece of work. Artisanal entrepreneurship Brand identity Scarcity marketing Product line extension Scaling handcrafted businesses Entrepreneurship Brand management Production scale Small businesses Artisanal branding Customer satisfaction Ethnic wear...
Case Studies
Case Studies
Emerald Emerging Markets Case Studies 1–15.
Published: 08 August 2023
... this case. Subject Code CSS 8: Marketing. Customer satisfaction Customer service E-commerce Entrepreneurship Marketing Retailing Zepto Customer complaints Online grocery delivery Instant delivery Customer dissatisfaction Zepto, an instant grocery delivery service, was founded...
Case Studies
Emerald Emerging Markets Case Studies 1–26.
Published: 15 December 2022
... line (i.e. profitability) at 39 Bakers, especially in the year 2020–21. Getting popularity at the cost of dipping profitability made Gagan rethink his decision to be protective of price increases at 39 bakers. How can he measure customer satisfaction and loyalty? Which loyalty strategies will work...
Case Studies
Emerald Emerging Markets Case Studies 1–25.
Published: 12 March 2021
... for successful expansion of business; to help students understand the concept of customer satisfaction in a competitive industry; and to understand the importance of differentiation as a major deciding factor for the future of a business. Case overview/synopsis In March 2020, Kumud Goel, one of the directors...
Case Studies
Emerald Emerging Markets Case Studies 1–20.
Published: 11 April 2020
..., AtHomeDiva and HouseJoy were competitors for Yes Madam. Aditya and Mayank shared that their biggest competitors in Delhi and NCR were AtHomeDiva and House Joy. Beauty parlour Customer service Price Competitors Salon Digitised services Customer satisfaction Customization Entrepreneurship...
Case Studies
Emerald Emerging Markets Case Studies 1–21.
Published: 06 June 2016
... to the policyholders. Expected learning outcomes Achieving customer satisfaction through alternate collection channels and retaining market share, role of customer servicing in creating competitive advantage, challenges for a large public sector enterprise – traditional approach or modern approach, role of private...
Case Studies
Emerald Emerging Markets Case Studies 1–10.
Published: 10 August 2012
.... Below is an excerpt from an interview with Handaka Santosa: Customer satisfaction is everything. SenCi has a business lounge. Why is that? It is based on my personal experience when I was in Hong Kong. I had a business appointment straight from the airport; where must I keep my luggage? Well...
Case Studies
Emerald Emerging Markets Case Studies 1–17.
Published: 01 January 2011
... be contacted at: kasinavrao@iitb.ac.in © Emerald Group Publishing Limited 2011 Emerald Group Publishing Limited Licensed re-use rights only Emerging markets Business development Marketing intelligence Mobile communication systems Customer satisfaction The year 2006 is going to complete...
Case Studies
Emerald Emerging Markets Case Studies 1–20.
Published: 01 January 2011
... customer satisfaction and derived customer delight that the company has created in their clients, has secured stable customer relationship management and customer loyalty. This reinforces the trust they have shown in the services management philosophy adopted by the company. The company's unique hybrid...

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