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Keywords: Customer segment
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Case Studies
An analysis of financial inclusion initiatives at Odisha Gramya Bank
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–20.
Published: 23 September 2016
... the attraction from bankers, policymakers and academia in light of linkage between formal financial system and inclusive growth. To harness the fortunes at the bottom of pyramid, the case looks into the development of financial inclusion, business strategies and strategies for various customer segments...
