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Keywords: Customer segmentation
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Case Studies
Vrundavan sales corporation (VSC) – profiling target customers
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–29.
Published: 04 June 2025
...Pritha Gawande; Niyati Patel; Anupama Chirag Dave Learning outcomes Concept of customer profiling/segmentation and its application for marketing decision making. Learning the concept of recency, frequency and monetary (RFM) and applying RFM analysis for customer segmentation. Understanding...
