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Keywords: Data network effects
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–24.
Published: 20 November 2023
...Sumeet Gupta; Sanjeev Prashar Learning outcomes This case is designed to facilitate students to comprehend the challenges an e-commerce firm faces when it attempts to monetize data network effects. The challenges faced by Zomato are ideal for in-class debate and discussion. The following learning...
