... was strategizing a turnaround. Readers get an insightful review of the industry, key competitors as well as emerging challenges. Expected learning outcomes Developing marketing strategy for a small organization in an emerging market. Learning about evolution and challenges faced by internet businesses...

... time and reducing their efficiency, much to the chagrin of their truck-fleet owners. Expected learning outcomes Students will be expected to build their knowledge of retailing in developing markets using the example of BPCL as a learning tool. The case examines differences in consumer behavior...