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Keywords: Direct channel
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Case Studies
Reverse milk run – the logistics retrenchment strategy
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–23.
Published: 11 December 2023
... options, the three logistic channels, of which they had to choose only one. The first option was to go by the direct channel, whereby the load was collected directly from each shipper and transported to the ports and ICDs. This was very similar to what they were already doing and that was what...
