... Digital marketing E-commerce Entrepreneurship D2C Distribution channel Social media strategy Ethical products “We are a generation of Google parents. We Google everything before buying it—from feeding bottles to shampoos to the pediatricians. It’s about being informed about what goes...

... Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Rural marketing Distribution channel Social marketing Health-belief model Distribution management Regional marketing It was a Monday morning; Onkar and Mithila were seated in the board room and were...

... market drivers, which will subsequently help them to develop a new structure of rural distribution channel. Case overview/synopsis ICICI Prudential Life Insurance Company Limited (IPRU) was trying to reach the last mile customers of rural India to tap the opportunity and meet the Indian Government's...

... on the rural market. It deals with the alternative distribution channels adopted for last mile distribution among rural consumers of underdeveloped Odisha (India). The case discusses key issues pertaining to rural marketing, business viability, social issues and public sentiment.Easy access...