... at women’s safety. It also captures the associated challenges of understanding the market environment, assessing the need for such a product through market research, defining clear segmentation, targeting and positioning strategies and evaluating distribution channels to ensure effective reach. Complexity...

... only Value chain Entrepreneurship Marketing mix Operations strategy Distribution channels It was a sunny morning on February 24, 2024. Following his usual routine, Akash Agrawal ordered a coffee, settled into his cabin at Zoff’s Raipur facility, and opened his laptop to check his emails...

... confidentiality. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Competitive strategy Distribution channels Leadership Manufacturing Strategic management In December 2024, Amit Syngle, Managing Director and CEO of Asian Paints, India’s...

... Distribution channels Consumer behavior Sales management As the financial year drew to a close in March 2023, the Kerala sun cast long shadows across the office of Sujith Ram Parayil, Managing Director of KVR Group. He sat quietly, contemplating the future of KVR Automotive. This flagship...

... and to plug the gaps that a transition involving offering omnichannel services entailed, they dramatically moved away from evaluating business opportunities from a narrow distribution channel mindset to a more holistic perspective. The transformational program that followed impacted the way every function...

... re-use rights only Distribution channels Marketing strategy Marketing mix Consumer behaviour In the far Northern region of Ghana, West Africa, in a small town called Garu emerged a woman youth entrepreneur called Mariam Atinga. Atinga established Mariam Special on May 2013 in Garu...

... the transformation of rural retail from traditional models to organized modern retail;▪ Understand the opportunities and challenges of rural markets with specific reference to automobile products;▪ Identify and evaluate the various distribution channels available for rural markets; and▪ Devise a suitable rural...

... data and distribution channels and formulating new strategies. Case overview/synopsis Dos Hemisferios Winery, founded in 1999 as a hobby, grew into a family business. The Ecuadorian winery expanded production after winning an international award for its Paradoja blend in 2009. With a $10m...

... of information and capability development of the sales force. Distribution channels Channel management Competitive advantage Sales management Value chain Stakeholder management On September 14, 2017, Manish Singhal, the national sales head (NSH) of Universal Heater Industries (UHI), along...

.... The teaching note discusses theoretical frameworks such as external environment analysis and SWOT analysis to devise distribution strategies. The case study mapped the distribution channel and decision alternatives for the company. Supplementary materials Teaching notes are available for educators only...

... and graduate levels, this case may be used. The case addresses the channel structure, including wholesaling, retailing and e-commerce. Distribution channel management, the theory of consumption values and e-commerce marketing management are explained. Evaluation of channel strategy, design, implementation...

... through introduction of new product variants or through envisaging new distribution channels. Case overview/synopsis Cronos Ltd. was Iyer's first business endeavour after completing his Master of Business Administration (MBA). Iyer had aspired to be an entrepreneur since he was a youngster. In 2015...

... Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Supply chain management Public administration Distribution channels Digitization Supply chain integration Technology implementation Strategy formulation Public distribution system Agencies...

... Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Online shopping/electronic commerce Distribution channels Channel management/relationships Profit and loss Internet marketing Retailing Channel choice decisions had acquired a new dimension...

... by big players; the constraints GoBhaarati faced in constituting and aligning distribution channel. These impulsions can have legal, environmental and or managerial foundations. Case overview/synopsis GoBhaarati Agro Industries and Private Limited (GoBhaarati) operated as a nonprofit social...

... market drivers, which will subsequently help them to develop a new structure of rural distribution channel. Case overview/synopsis ICICI Prudential Life Insurance Company Limited (IPRU) was trying to reach the last mile customers of rural India to tap the opportunity and meet the Indian Government's...

... were announced to “build on the powerful library of doctor input and leverage advancements in artificial intelligence to provide symptom triage to members (Noach, 2018)” (Exhibit 1). Sustainability Disaster management Distribution channels Innovation Product differentiation Strategy...

... stores (about 11 in Jamshedpur) and through common retail counters (about 1,500 in Jamshedpur). It even had tie ups with government organizations like DRDO (Defence Research and Development organisation) for technology transfer. Sales management Distribution channels Retailing Anil...

... scenario. The differentiated product in the rural market was to be taken up by the enterprise to sustain and also to deal with the impact of liberalization on the enterprise. Innovation Distribution channels Food and nutrition Mr Vinod Kapur was working as a Divisional Head of Operations...

... of the market (Vanini, 2014). Flavia d Albergaria Freitas can be contacted at: flaviadaf@gmail.com © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Food marketing Distribution channels Channel management/relationships It was late...