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Keywords: Distributors
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Case Studies
Emerald Emerging Markets Case Studies 1–31.
Published: 16 November 2022
... (distributors); and ■ appreciate the importance of managing all stakeholders – internal team and building a strong relationship with the intermediaries – both distributors and retailers. Case overview/synopsis Kavita Kaur, the new Area Sales Manager at Broadway India Pvt. Ltd. (BIPL), had just taken over...

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