Keywords: Doctors
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Case Studies
Emerald Emerging Markets Case Studies 1–29.
Published: 01 August 2024
..., was headquartered in the USA, with categories spanning oncology, immunology, neurosciences, metabolic, dermatology and pain management. Its brand Acnend, an acne cream, the only product in the division, was a market leader in India. Acnend required doctors’ prescriptions to be bought and was sold by pharmacies via...

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