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Keywords: Electric vehicles
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Case Studies
KVR Automotive – turning green is it too hot to handle?
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 10 December 2025
...Vinita Srivastava; Vineeth K. Menon; Vivekanandan I. Learning outcomes The primary objectives of the case are to enable participants to: Understand the forces working in the electric vehicle ( EV ) industry Understand the strategies to influence consumer attitude towards an innovative...
Case Studies
Bounce: competing in bike rental market
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–16.
Published: 01 November 2023
... policy. Beginning with 100 bikes in September 2018, Bounce grew to more than 20,000 bikes in March 2020. Bounce claimed to have completed more than 60,000 rides per day and had achieved over 5 million rides since its inception (Company website, 2022a). Competition Strategy Electric vehicles...
