...Soumyajyoti Datta Learning outcomes This case study aims to familiarize the participants with the functioning of the herbal tea industry in an emerging economy like India; understand core concepts, key terminologies and the business relevance of different types of business forecasting; and execute...

...-use rights only Strategic management Strategic framework Decision-Making Marketing management Blue ocean strategy Consumer behaviour Business strategy Marketing Competitive strategy 5C framework Revenue share Emerging Economy SUV “Mahindra would grow through innovation...

... but the formal company was started in 1995”. Entrepreneurialism Social enterprise Social entrepreneur Solar energy Renewable energy Bottom of pyramid Emerging economy Rural market Talent management Talent retention Talent development It was cold and chilly night in January 2011, Mr...