... and social development, as well as marketing in emerging markets. This teaching case is intended to be used as a case study in postgraduate business programmes such as postgraduate diplomas in management, specialist Masters programmes such as those focussed on entrepreneurship, social entrepreneurship...

... the opportunities that lie within strategically astute emerging market ventures. Complexity academic level The primary target audience for this teaching case is postgraduate business students, especially students of entrepreneurship, strategy and e-commerce. This teaching case is intended to be used as case...

...@gsb.uct.ac.za © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Strategy Marketing Business formation/start ups Disruptive technologies Shared economy Business model Strategy Emerging market Alon Lits was in his office in Johannesburg preparing...

... to be its key source of sustenance in a crowded marketplace. Especially so, when the local and global competition was hotting up to a new launch every week. In the case of Micromax, a mobile handset maker from India tried to drive home the point that sustainability in emerging markets did not lie...

...Monica Singhania; Navendu Sharma; Rohit J. Yagnesh; Nimit Mehra Subject area Bicycle industry, emerging markets, competitor analysis, financial forecasting. Study level/applicability This case can be used as a teaching tool in the following courses: MBA/post-graduate programs in management...