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Keywords: Employee well-being
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Case Studies
YesMadam: a mental health campaign gone wrong
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–15.
Published: 25 March 2026
... and employee well-being. Case overview/synopsis YesMadam, a tech-enabled platform offering beauty and wellness services, found itself amid a controversy after a viral LinkedIn post alleged that over 100 employees were fired for admitting stress in an internal survey. The company later clarified...
Case Studies
A “hotel within a hotel” in Bangkok
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–9.
Published: 17 October 2012
... and commitment in the luxury hotel industry. The case is particularly useful to investigate as the hotel has created a unique approach to employee well-being in a large urban setting where employees experience a stressful living environment, including long commutes. This is supported by studies in the literature...
