.... Corresponding author Bikramjit Rishi drbikramrishi@gmail.com © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Sustainability Sustainable development Marketing strategy Business development Entrepreneurship Mansi Bishnoi, an administrative...

..., Entrepreneurship, Marketing Strategy, Technology Commercialization and Small Business Management. It emphasizes key concepts such as environmental assessment, market segmentation, targeting and positioning ( STP ) and strategic growth decisions. Supplementary materials Teaching notes are available...

... is designed to teach the small business management, entrepreneurship and strategy. The target participants are MBA students specializing in strategy, as well as middle- and senior-level managers from the industry in an executive program in management science. Supplementary material Teaching notes...

... Entrepreneurship Corporate growth Strategy Corporate strategy Ever wondered why our desi-pan resonates with Indians the most? It’s because authenticity, wrapped in tradition and mixed with nostalgia, knows no borders […] Why is it that, no matter how global we become, our taste buds remain loyally desi...

... disguised names; financial and other recognizable information to protect confidentiality. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Strategy Entrepreneurship Growth Corporate strategy Marketing strategy Family business Competitive...

... for sustainable footwear start-ups in the context of emerging markets (BL-V). To examine how sustainability start-ups integrate sustainability and sustainability intelligence principles – balancing economic viability with social and environmental responsibility – while promoting rural entrepreneurship (BL-V...

... to the mechanics of platform-based B2B business models. Complexity academic level This case study was designed as a suitable subject for discussion in MBA/PGDM and executive education programs alike. The case could be discussed in entrepreneurship and business strategy courses in PGDM/MBA. It could also...

...: Entrepreneurship. Corresponding author Leena B. Dam leenadam@gmail.com Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable...

... level MBA/EMBA graduate level and BBA undergrad level in Major Specialization Courses Supplementary Material Teaching notes are available for educators only. Subject code CSS 3: Entrepreneurship. Ahsan Ali Shah 24 years old, from a well-respected Syed family in Sukkur, a household...

...Anil Anirudhan; Malisetty Venkata Suryanarayana; Manjushree P; Bangar Raju I Learning outcomes Learning outcomes: • Understand the four-stage growth model of entrepreneurship; • Examine the difference between incremental innovation and disruptive innovation; • Evaluate the challenges faced by agri...

... systems, health-care management and technology entrepreneurship. This case also best fits short-term and long-term management development programs for technology-driven health care. In terms of the positioning in the course, this case could be used to demonstrate the successful adoption of technology...

... of distribution channel, business strategy, product positioning and branding. Complexity academic level The case is appropriate for use in Master of Business Administration and Post Graduate Diploma in Management programs. It can be discussed in the strategic management, entrepreneurship development...

... her work still followed a structure that resembled project-based thinking. Project management Operations management Financial management Family firms Entrepreneurship Production scheduling Damilola Akinlade, a poultry farmer in Ikorodu, Lagos State, Nigeria, faced a defining decision...

... into early-stage entrepreneurship, sustainability, artificial intelligence integration and the leadership challenges of building a business in a resource-constrained environment. As the company gains traction abroad but faces resistance locally, students are asked to analyze the strategic, operational...

.... Complexity academic level This case is suitable for postgraduate and executive-level learners, including MBA and executive MBA students, enrolled in courses related to: social entrepreneurship; business model innovation; strategy in emerging markets; inclusive innovation; and sustainable...

... of legacy, the future of his employees and the viability of the business all hung in the balance. The answer was not straightforward, but it was clear that Biprajyoti had to act – and act quickly. Complexity academic level This case can be used in Entrepreneurship and Strategic Management courses...

... is appropriate for upper-level undergraduate or graduate-level programs in Entrepreneurship, Digital Agriculture, Sustainability, Innovation Management and Social Impact, and business strategy in emerging markets. Supplementary material Teaching notes are available for educators only. Subject code CSS5...

... in Nigeria’s energy sector. This case highlights the interplay of visionary leadership, financial resilience and strategic planning required for large-scale infrastructure projects to succeed in emerging markets. Complexity academic level Postgraduate graduate level (Strategy and Entrepreneurship...

.... Complexity academic level The case was developed for the students at the undergraduate level and postgraduate level enrolled for courses such as entrepreneurship development, start-up management, strategic marketing and marketing management courses. Supplementary materials Teaching notes are available...

... Orange. Entrepreneurship Small business Marketing strategies Growth opportunities Ansoff Matrix Coffee and mithai market Women entrepreneur Marketing Marketing strategy Small businesses Things looked exciting but were not always easy. Initial years went by experimenting with new...