... and Entrepreneurship course. The case is particularly suitable for modules on Talent Acquisition, Employee Value Proposition ( EVP ), Recruitment and Selection and Person–Organization Fit. It enables participants to examine how mission-driven enterprises competing with mainstream employers can position themselves...

... Stablecoins Cross-border payments Fintech Cryptocurrencies Blockchain Finance Technology Disruptive innovation Banks Competitive advantage Entrepreneurship Financial markets Innovation International business In early 2026, Maggie Wu, CEO and co-founder of VelaFi, faced a pivotal moment...

... This compact case may be used for undergraduate or postgraduate students in health-care management, digital transformation, service innovation, entrepreneurship in emerging markets or strategic management. It is best suited for mid-to-late stages of the course, after students have been introduced to concepts...

... and entrepreneurship. It provides an opportunity to analyse ethical branding, purpose-driven value propositions, omnichannel growth models and the financial pressures associated with scaling consumer startups in emerging markets. Learners will assess the sustainability of radical transparency as a differentiated...

... Emerald Publishing Limited Licensed re-use rights only Strategy Food marketing Entrepreneurship International business On January 9, 2025, in Dahanu [3] , Shreyas Patil and Sushrut Patil, founders of PolyGram’s Greens Private Limited, reviewed the “North America Dehydrated Food Market...

..., including Kanhaiya Kumar, Amit Kumar, Neelkanth Dubey, and Krishna. Entrepreneurship Labour market Human resource management On a sweltering summer morning in July 2024, Abhay Chauhan, owner of Zaphire Construction Equipment, was just settling into his office when Rajkumar Sharma, a service...

... terms with the client or risk losing credibility and future business? Complexity academic level This case is designed for graduate-level management students taking courses on social entrepreneurship, marketing management, sustainability & business and sustainability marketing. It is best suited...

... management, entrepreneurship and marketing/channel management, with adaptability for executive Management Development Programs (MDPs). Subject code CSS 3: Entrepreneurship. India’s emergence as a high-growth spices market had been accompanied by structural frictions typical of an evolving economy...

... and contract research organisation ( CRO ) sector to entrepreneurship, following closure of his organisation during COVID-19 pandemic. He established Sygnet Research Consulting in Ahmedabad in 2021, drawing on over two decades of experience in regulatory compliance, clinical trials and pharmacovigilance...

... insourcing model and control-focused leadership style, or if a more professionalized organizational approach is necessary. The case is suitable for MBA and executive education courses in Marketing Strategy and Social Entrepreneurship in Emerging Markets. The case narrative is based on two in-depth, semi...

... entrepreneurship in the context of an emerging market. Complexity academic level This case was best suited for courses in entrepreneurship, strategic decision-making, branding and business model innovation in emerging markets. It was designed for graduate-level programs, particularly MBA students, and could...

...Robert Venter; Katherine Hofmeyr Learning outcomes The target audience includes postgraduate students of entrepreneurship, social studies and management, as well as individuals attending short courses and learning programmes in social entrepreneurship and social enterprise.At the end of the case...

..., Shabeena faces a strategic crossroads. Lacking support from traditional financiers and resistant landowners, she considers alternatives such as leasing land through women’s self-help groups or deferring the project. The case invites students to critically evaluate the feasibility of social entrepreneurship...

... successful. Complexity academic level This case is designed for undergraduate and postgraduate students in courses related to entrepreneurship, marketing and strategic management, particularly those addressing topics such as brand management, brand positioning, growth strategies and organizational change...

... the NGO’s credibility, and declining the order could jeopardise future prospects. What should she do? Complexity academic level This case is designed for undergraduate and postgraduate courses in entrepreneurship, social entrepreneurship and related business disciplines such as behavioural economics...

... strategy Business development Entrepreneurship Gradually, other schools approached her, prompting her to make eco-friendly decorative items from her home. She began participating in exhibitions to showcase her products. At one such exhibition in April 2017 in Delhi, Bishnoi was disturbed...

..., Entrepreneurship, Marketing Strategy, Technology Commercialization and Small Business Management. It emphasizes key concepts such as environmental assessment, market segmentation, targeting and positioning ( STP ) and strategic growth decisions. Supplementary materials Teaching notes are available...

... is designed to teach the small business management, entrepreneurship and strategy. The target participants are MBA students specializing in strategy, as well as middle- and senior-level managers from the industry in an executive program in management science. Supplementary material Teaching notes...

... decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Competitive strategy Entrepreneurship Corporate growth Strategy...

... Entrepreneurship Growth Corporate strategy Marketing strategy Family business Competitive strategy Corporate growth In early 2024, Milky Mist, a fast-growing South Indian dairy brand, was preparing for its IPO . Founded in 1993 by T. Sathishkumar and his wife Anitha, Milky Mist had grown...