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Keywords: Ethnography
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–10.
Published: 10 August 2012
...Amalia E. Maulana; Lexi Z. Hikmah; Yudha Andriyanto Subject area Services marketing, Market segmentation, Ethnography. Study level/applicability Postgraduate programs, Master in Strategic Marketing and Master in Business Administration. Case overview One of the signs of an increase...
