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Keywords: Event marketing/public relations
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–26.
Published: 18 October 2021
... marketing Event marketing/public relations Organizational performance Service dominant logic Leisure On 24 September 2019, Krishna Goenkar, a management consultant, was at Marqus Palace, office of the Mahem Entertainment Society (MES). It was his fifth visit to the palace in past 10 days. Ajit...
Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–20.
Published: 20 June 2020
... franchising showcase which was complemented by the “Cocktail Launch” from the Bachelor of Catering and Hotel Management (BCHM III) finalists and peers of 2015/2016. Agents/dealerships Event marketing/public relations Entrepreneurial skills Consequently, Dr Milburga has supported the change...
Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–30.
Published: 20 October 2017
... support@emeraldinsight.com to request teaching notes. Subject code CSS 8: Marketing. Promotion Marketing mix Brand management/equity Buzz marketing Cost plus pricing Event marketing/public relations We haven’t done this for business but for welfare. I am not doing this to amass personal...
